Surowiecki, J. (2004) The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations New York: Random House
The author argues that the aggregation of information in groups through diverse collections of independently-deciding individuals can result in decisions that are often better than could have been made by any single member of the group.
Subscribe to the RSS feed
[...] Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (Tony Bates) * Interview With Threadless Founder & CEO (Coty Gonzales) * What is Connect + Develop? [...]
[...] Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (tonybates) * People Can’t Tell You What They Want – and nine other design research myths. (Slideshare) * [...]