Koumi, J. (2005) ‘Pedagogic design guidelines for multimedia materials: a mismatch between intuitive practitioners and experimental researchers’ European Journal of Open and Distance Learning, Vol 2

This paper offers micro-level design guidelines for pedagogic harmony between sound and images in multimedia packages. These guidelines are compared with design recommendations in the research literature. It is argued that such recommendations have minimal value for practitioners because they address the macro-level. To be of practical use, the research needs to derive from micro-level design principles that are tacitly employed by practitioners.


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