Chui, M., Miller, A. and Roberts, R. (2009) ‘Six ways to make Web 2.0 work’ The McKinsey Quarterly, Feb 2009

This is not an article for your academics but for your administrators. Based on research by McKinsey consultants, the article looks at successful implementation of web 2.0 tools for management and business.

Thanks to Burkhard Lehmann for bringing this to my attention


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