Dad, D. (2009) The Myth of the Online Cash Cow Inside Higher Education, March 19

A blog about the costs (and a little bit about the benefits) of moving online. I don’t disagree with most of the points made in this blog, including the comments, but it’s a pity there was no reference to the literature on this. In particular, there was no recognition of the difference between fixed versus variable costs, or trade-off of development time versus delivery time.


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