Dad, D. (2009) The Myth of the Online Cash Cow Inside Higher Education, March 19
A blog about the costs (and a little bit about the benefits) of moving online. I don’t disagree with most of the points made in this blog, including the comments, but it’s a pity there was no reference to the literature on this. In particular, there was no recognition of the difference between fixed versus variable costs, or trade-off of development time versus delivery time.
Dr. Tony Bates is the author of eleven books in the field of online learning and distance education. He has provided consulting services specializing in training in the planning and management of online learning and distance education, working with over 40 organizations in 25 countries. Tony is a Research Associate with Contact North | Contact Nord, Ontario’s Distance Education & Training Network.
