October 10, 2015

Book review: A History of the Open University

Listen with webReader
The image is of Robin Wilson, an OU math lecturer (and incidentally the son of Prime Minister Harold Wilson, who helped create the OU). The floral shirt was de rigueur in the early 1970s (I had one myself).

The image is of Robin Wilson, an OU math lecturer (and incidentally the son of Prime Minister Harold Wilson, who helped create the OU). The floral shirt was de rigueur in the early 1970s (I had a few myself).

Weinbren, D. (2105) The Open University: A History Manchester: Manchester University Press/The Open University, 274 pp + notes, £18.99, C$31.61, US$22.30 (paperback edition)

Why you should read this book

From the book cover:

This analysis of the Open University’s precedents, personalities, politics and pedagogies contextualises learners’ experiences and illuminates the change in the values of our society, our ideas about learning and our use of a variety of media.

Despite the florid writing in the publisher’s blurb, this is an accurate summary of the importance of this book, which should be read by anyone interested in open learning, distance learning, equality of access to higher education, changing pedagogies, the role of media in teaching and learning, the politics of creating radically new institutions of higher education, how higher education has changed in terms of value and purpose over the last 45 years, and, most important of all, how open learning can truly transform the lives of individuals.

What the book covers

The book is in four parts, which I will briefly summarise.

Part I: Creating a university of the air

This part covers the origins of the university within the socio-political context of Britain in the 1960s and early 1970s. It is a fascinating story in itself, of how a Labour Prime Minister, Harold Wilson, and Jennie Lee, his Under-Secretary of State in the Department of Education and Science, drove through their vision of a technocratic university for the masses, how the original vision was modified from a University of the Air to a multi-media university, and how the university survived a change of government which brought Margaret Thatcher and the Conservatives to power in the year that the OU opened. This is mandatory reading for policy wonks interested in how to bring about radical change in higher education.

Chapter 1 provides a broad overview of the challenges, developments and successes of the university over its 45 years existence. For those without the time to read the whole book, this chapter provides a useful encapsulation of the main points covered later.

Chapter 2 provides a more detailed account of the creation of the university, covering the political, socio-economic, pedagogical, and media components. It should be noted that many commentators believe that the Open University was ‘the most original innovation in 20th century British higher education’ and a ‘national treasure.’ This chapter helps to explain why.

In this part of the book, Weinbren captures well the social and political conditions, and above all the idealism and philosophies, that underpinned the creation and establishment of the Open University.

Part II: The first two decades

It is one thing to create a new institution; it is quite another to make it work. Indeed, the author notes that other attempts at innovation in higher education, such as the UK Open Polytechnic and the OU e-University, failed dismally after being created.

This part looks in detail at the governance and administrative structures, the role of academics, tutors and counsellors, the pedagogical models, the use of media, and the regional structure.

Weinbren points out that the intention from the start was to develop a degree-granting university with the highest possible academic standards:

Jennie Lee was adamant that the OU should be comparable to other universities in terms of its academic standards, rather than merely representing an educational second chance for the marginalised.

One reason for the OU’s relatively quick acceptance by the rest of the UK higher education sector was the high quality of the course materials which were used extensively by professors (and students) in the other universities. Another reason was the widespread engagement of academics from other universities as tutors or external examiners, who were often initially surprised by the quality of work produced by OU students.

Weinbren addresses particularly well the challenges the OU faced in terms of scale and the need for learner support for students working alone all over the country. (The OU started on day one in 1971 with 25,000 students and has grown since to 150,000 undergraduates and 30,000 postgraduates in 2014, with almost as many taking non-credit courses or modules.)

Weinbren, like the OU itself, struggles with integrating the competing pedagogical philosophies of behaviourist approaches to the design and development of high quality, mass-produced, course materials, and  learner-centred approaches based on face-to-face tutorials and summer schools. Overall, though, he emphasises that the fundamental pedagogical approach of the OU is focused on students developing personal meaning through interaction not only with course materials but also with faculty/tutors and other students, both face-to-face and later online. He describes with clarity how the often changing and complex learner support systems worked.

This chapter also explains why the Conservatives under Mrs. Thatcher continued to support the OU, despite concerns from some Ministers and the national press about ‘Marxist bias’ in its publicly available materials (especially the broadcasts). Thatcher had little time for traditional universities and saw in the OU a chance for reforming and galvanising the higher education system, especially with regard to improved cost-effectiveness.

This chapter also discusses the rapid development and changes in the use of media at the OU, with broadcasting over time playing a less direct role in teaching, greater use of recorded media such as cassettes, and the development of home experiment kits for science and technology courses.

Part III: The OU since the 1990s

This part is much influenced by the many changes since 1990 in the overall higher education system in Britain, and the consequent attempts by the OU at adaptation and accommodation to such changes. The key change has been the shift from direct government funding for teaching and learning to funding largely through student fees supported by loans (the OU now relies almost entirely on student fees), and the attempt by governments (both Labour and Conservative) to introduce more competition between universities and a more ‘market-oriented’ approach. This has resulted in the OU being treated as just any other university by government, rather than the special and separate treatment it received in earlier years.

Also over the past 45 years, the whole HE sector in the UK has expanded rapidly, making access at least theoretically more open to a much higher proportion of the population. Another important development has been the increased use of online learning by conventional universities. Together these have eroded some of the unique differences and advantages of the OU over the rest of the system.

The OU has responded to these changes in a number of ways, including:

  • expanding its international reach, especially but not exclusively in the rest of Europe;
  • the development of continuing education courses and modules;
  • more diversification regionally to respond to national political devolution;
  • contracts with non-commercial agencies, such as the National Health Service, as well as commercial organisations
  • leading the charge to quality assurance processes;
  • moving increasingly to online learning, and in the process, reducing dramatically the high-cost summer schools and face-to-face tutorial support; and integrating the role of counsellors with that of tutors;
  • increased use of learner-centred and project-based learning;
  • creation of open educational resources, such as FutureLearn and BBC/OU programs aimed at the general public.

Although Weinbren does a good job of covering the increasingly diverse and wide-ranging activities of the OU in the years from 1990 to the present, the OU’s unique role and place in the UK HE system becomes inevitably more fuzzy and its future direction less clear. However, the same criticism could apply to the whole of the UK HE sector, which seems to be increasingly forced back to a highly selective and tiered system, by government policies based on a more commercialised and employer-focused view of higher education. The OU’s place in such a system is by no means clear.

Part IV: Half a century of learning

This is a truly wonderful chapter about the student experience at the OU and lets students speak in their own words. This chapter helps explain why the OU is such an iconic component of British culture, and why it is so loved by students and staff alike (it consistently comes out top in student satisfaction in annual surveys of British universities). More importantly, this chapter clearly demonstrates how the OU has changed millions of students lives for the better.

Weinbren looks at several aspects of the student experience. While the OU has a very broad mix of incomes and occupations, it has opened up higher education particularly to working class families, students with disabilities, prisoners, those without high school qualifications, and above all to women. In this sense it is a truly open university, offering not just opportunities but also qualifications and realistic chances of success for everyone.

Weinbren illustrates how important the OU has been to women, particularly in the early year of the OUs, in terms of personal development and increased self-esteem. The importance of summer schools for engaging students and making them feel part of a university community is particularly well described. I also read with great interest how the OU enabled both Republican and Loyalist prisoners in Northern Ireland ‘to develop political confidence and an understanding of methods other than violence’, some going on to become politicians following the Good Friday Agreement of 1998.

Above all, this chapter provides an excellent antidote to the current market-oriented and functional philosophy of higher education now so prevalent in Britain and elsewhere. If you can read only one chapter, this is the one.

Personal reflections on the book

The OU was a very important part of my life for 20 years. I was one of the first staff appointed in 1969, and I ended up doing at one time or another research and evaluation into the educational effectiveness of different media (including the BBC television and radio programs), designing and writing course units, marking student assignments, directing summer schools, and attending endless meetings about policies, directions and the use of media. I left the OU in 1989, partly because I was frustrated that it wasn’t changing fast enough, particularly with regard to the use of online learning. It’s hard for me then to be objective in reviewing Weinbren’s book and even more so in assessing the contribution of the OU to higher education.

Nevertheless, the book captures wonderfully my lived experience of the OU, especially the student response. Weibren has blended together an impeccable range of resources, anecdotes, events and above all personal contributions from academics, staff and students at the OU into a well-written, captivating chronicle that reflects the spirit as well as the history of the OU.

There are criticisms, of course. At times, it becomes a hagiography of an institution (if that’s possible). Weinbren does describe the many criticisms of the OU, but always provides a contradictory positive contribution to offset each criticism. In particular, he could have been harsher about the OU’s increased bureaucracy and sclerosis as it has become older. True, there have been many innovations, for instance, in the use of technology, but changing its cumbersome and now outdated course development system has proved to be extremely difficult. Although it was one of the first institutions to adopt online learning, it has been a real struggle to make it a central rather than a peripheral part of the teaching system.

More importantly, Weinbren does not look into the future, yet there are surely lessons for the future from his book. The OU is facing an almost existential crisis, with many competitors, a very difficult financial situation, and massive changes and innovation going on elsewhere in the UK higher education system. What is the role of the OU in the 21st century? In what ways can it continue to provide a unique and valuable contribution? What teaching model will best meet the needs of its students in the 21st century? This is probably another book altogether, but Weinbren is particularly well placed to ask and address these issues. As I say to Ph.D. students, the conclusion is your chance to let rip and say what you really think now you have established your credentials. It’s a pity that Weinbren did not take this opportunity, but he has probably other means to let his views be known.

These though are minor caveats. Weinbren has undertaken an extremely challenging task and met the challenge superbly. I hope you will enjoy the book as much as I have. More importantly, there are very important lessons to be drawn from this book about the nature of university education, equity, and government policy toward higher education.

Conference: Distance teaching and learning, Wisconsin, 2015

Listen with webReader
The Monona Terrace, Madison, Wisconsin

The Monona Terrace, Madison, Wisconsin

What: The University of Wisconsin Distance Teaching and Learning Conference

You will discover innovative ways to teach and support online learners. Learn best strategies, practices, and solutions. Connect with experts in online education and engage with e-learning colleagues from around the world.

When: August 11-13, 2015

Where: Monona Terrace, Madison, Wisconsin

Who: The conference is organized and sponsored by UW-Madison Continuing Studies’ Distance Education Professional Development (DEPD) team.

Keynote speakers

  • Marc Rosenberg
  • Mark Prensky
  • Sharon Derry and Susan Singer
  • Simone Conceçãio
  • Michael G. Moore


  • Registration opens May 4
  • To register, click here

How much:

The conference fee will be US$495 for registration by July 31, $545 afterwards. reduced fee for students, groups

Online Fundamentals Conference Certificate

Designed for those new to online learning, this blended certificate entails pre- and post-conference work plus onsite conference activities. Get both the conference and certificate for only $850 ($1,200 value).


This has been the largest and longest running (30 years) distance education conference in the USA. It’s good to see Michael Moore is speaking. We worked together many years ago at the Open University in Britain and he has been a pioneer of distance education in the USA.

Adult learners, mobile phones and online learning

Listen with webReader
The McArthur River Mine, Northern Saskatchewan

The McArthur River Mine, Northern Saskatchewan

Sometimes, distance education really is distant. Damian Boyle is a workplace instructor from Northlands College who works with itinerant workers at the remote McArthur River mine in Northern Saskatchewan. He has noticed a steep drop in the voluntary drop-in for adult education at the mine following recent local access to Wi-Fi and the Internet. He asked me a serious of questions I can’t answer. Here are his questions:

With regards to some aspects of m-learning by adults that are informal, unstructured, and perhaps accidental rather than purposeful: I work as a Workplace Educator for Northlands College, and provide learning services to about 1000 itinerant Workers at Cameco’s McArthur River Mine Site, in northern Saskatchewan. This is a fly-in site, with camp accommodations and no other community or services.  (Further details about my work are posted on EduNorth).

I am seeking ways to drive engagement by Workers with the Workplace Education Program. To that end I am here requesting your assistance for direction to resources, organizations, and individuals that may be able to provide some suggestions about how to best do this.

Since July of 2013 I have observed a steep decline in drop-in engagement with the Workplace Education Program on un-paid time (voluntary participation).  This decline in voluntary participation has been coincidental with the provision of cellular service and Wi-Fi internet access at the Site, plus the now ubiquitous (~95%) adoption of smartphones by workers.  Has your organization experienced similar trends?

1.    With regards to adult learners, what are the statistical trends for engagement with services for assistance with developing:  Literacy, Numeracy, Workplace Essential Skills, and Adult Basic Education?

2.    What percentage of those adult Learners seeking assistance with developing Literacy, Numeracy, Workplace Essential Skills, and Adult Basic Education, own or regularly use a Smartphone or Tablet?

Any direction, suggestions, recommendations, statistics, or thoughts that you could share with me about any of this would be most appreciated. Thanks very much for your assistance with this.

 I’m wondering if anyone can help, either by posting a comment to this post or sending Damian an e-mail at boyle.damian@northlandscollege.sk.ca.


Lies, Damned Lies and Statistics: WCET’s analysis of distance education enrolments in the USA

Listen with webReader

Out-of-state students 2

Russell Poulin and Terri Straut have done an invaluable analysis of recent data on distance education enrolments in the USA in the following three blog posts:

Straut, T. and Poulin, R. (2015) IPEDS Fall 2013: Higher Ed Sectors Vary Greatly in Distance Ed Enrollments Boulder CO: Western Co-operative for Educational Technologies

Straut, T. and Poulin, R. (2015) IPEDS Fall 2013: Distance Education Data Reveals More Than Overall Flat Growth Boulder CO: Western Co-operative for Educational Technologies

Straut, T. and Poulin, R. (2015) IPEDS Fall 2013: Less than Half of Fully Distant Students Come from Other States Boulder CO: Western Co-operative for Educational Technologies

These reports should be read in conjunction with these equally valuable posts:

Hill, P. and Poulin, R. (2014) Investigation of IPEDS Distance Education Data: System Not Ready for Modern Trends Boulder CO: Western Co-operative for Educational Technologies/e-Literate

Allen, I.E. and Seaman, J. (2013) Changing Course: Ten Years of Tracking Online Education in the United States  Wellesley MA: Babson College/Quahog Research Group

I am pulling this together in this one post for convenience, but I strongly recommend that you read carefully the original reports.

There are serious methodological issues in the USA data

Over the last ten years or so, the most consistent analyses of enrolments in online learning have been the annual Babson College surveys conducted by Elaine Allen and Jeff Seaman, with support from the Sloan Foundation. However, this was a voluntary survey, based on a carefully drawn sample of chief academic officers across the USA. The Babson Surveys showed consistent growth of online course enrolments in the order of 10-20 per cent per annum over a the last 10 years, compared with around 2-3 per cent growth in on-campus enrolments, with in 2013 approximately one third of all higher education students in the USA taking at least one fully online course.

However, since the Babson surveys were voluntary, sample-based and dependent on the good will of participating institutions, there was always a concern about the reliability of the data, and especially that the returns might be somewhat biased towards enrolments from institutions actively engaged in online learning, thus suggesting more online enrolments than in reality. Despite these possible limitations the Babson Surveys were invaluable because they provided a comparable set of national data across several years. So while the actual numbers may be a little shaky, the trends were consistent.

Then in 2012 the U.S. Federal Integrated Postsecondary Education Data System (IPEDS) survey, conducted by the National Center for Education Statistics, a division of the U.S. Federal Department of Education, for the first time included distance education in its compulsory annual survey of enrolments in higher education. (One might ask why it took until 2012 to ask for data on distance education, but hey, it’s a start.) Since this is a census rather than a survey, and since it is obligatory, one would expect that the IPEDS data would be more reliable than the Babson surveys.

However, it turns out that there are also major problems with the IPEDS survey. Phil Hill (of the blog e-Literate) and Russell Poulin have indicated the following limitations with IPEDS:

  • problems of definition: Babson focused only on students enrolled in fully online courses; IPEDS asks for enrolments in distance education. Although many institutions have moved their print-based courses online, there are still many print-based distance education courses still out there. How many? We don’t know. Also the IPEDS definition rules out reporting on blended or hybrid courses, and is not precise enough to ensure that different institutions don’t interpret who to include and who to exclude on a consistent basis
  • under-reporting: IPEDS collected data on the assumption that all students enrolled through continuing education departments were taking non-credit distance education courses, and therefore these enrolments were to be excluded. However, in many institutions, continuing education departments have continued to administer for-credit online courses, which institutions have seen as just another form of distance education. (In other institutions, distance education departments have been integrated with central learning technology units, and are thus included in enrolment counts.)
  • the IPEDS survey does not work for innovative programs such as those with continuous enrolments, competency-based learning, or hybrid courses.

Hill and Poulin come to the following conclusions about the 2012 survey:

  • we don’t know the numbers – there are too many flaws in the the data collection methods
  • thus the 2012 numbers are not a credible baseline for future comparisons
  • there are hundreds of thousands of students who have never been reported on any IPEDS survey that has ever been conducted.

It is against this background that we should now examine the recent analyses by Straut and Poulin on the IPEDS data for  2013. However, note their caveat:

Given the errors that we found in colleges reporting to IPEDS, the Fall 2012 distance education reported enrollments create a very unstable base for comparisons.

Main results for 2013

1. Most DE enrolments are in public universities

For those outside the USA, there are quite different types of HE institution, dependent on whether they are publicly funded or privately funded, and whether they operate for profit or not for profit. Distance education is often associated in the USA with diploma mills, or offered by for-profit private institutions, such as the University of Phoenix or Kaplan. As it turns out, this is a fundamental mis-conception. Nearly three-quarters of all DE enrolments are in publicly funded universities. Less than 10% of all DE enrolments are in for-profit private institutions.

2. Students studying exclusively at a distance

Students studying exclusively at a distance constitute about 13% of all enrolments. However, non-profits rely much more on distance students, who make up half their enrolments. Less than 10% of students in public universities are studying exclusively at a distance. The significance of this is that for most students in public universities, DE is a relatively small part of their studies, an option that they exercise occasionally and as needed, and is not seen as a replacement for campus-based studies. On the other hand, there is a substantial if small minority for whom DE is the only option, and for many of these, the for-profits are their the only option if their local public universities do not offer such programs in the discipline they want.

3. DE enrolments were down slightly in 2013

IPEDS shows an overall decrease in DE enrolments of 4% from 2012 to 2013. The biggest area was the for-profits, which declined by 17%. The drop in public universities for those taking fully online courses was a marginal 2%. However, this is a major difference from the trends identified by the Babson Surveys.

This is probably the most contentious of the conclusions, because the differences are relatively small and probably within the margin of error, given the unreliability of the data. The for-profit sector has been particularly badly hit by changes to federal financial aid for students.

However, I have been predicting that the rate of students taking fully online courses in the USA (and Canada) is likely to slow in the future for two reasons:

  • there is a limit to the market for fully online studies and after 10 years of fairly large gains, it is not surprising that the rate now appears to be slowing down
  • as more and more courses are offered in a hybrid mode, students have another option besides fully online for flexible study.

The counter trend is that public universities still have much more scope for increasing enrolments in fully online professional masters programs, as well as for certificates, diplomas and badges.

4. Students studying fully online are still more likely to opt for a local university

Just over half of all students enrolled exclusively in DE courses take their courses from within state. This figure jumps to between 75-90% for those enrolled in a public university. On the other hand, 70% of students enrolled in a DE course in a for-profit take their courses from out-of-state. This is not surprising, since although non-profits have to have their headquarters somewhere, they operate on a national basis.

The proportion of institutions reporting that they serve students who are outside the U.S. remains small, no more than 2% in any sector. This again may be a reporting anomaly, as 21% of institutions reported that they have students located outside the U.S. Probably of more concern is that many institutions did not report data on the location of their DE students. This may have something to do with the need for authorization for institutions to operate outside the home state, and this is a uniquely American can of worms that I don’t intend to open.

Not good, but it’s better than nothing

I have an uncomfortable feeling about the IPEDS data. It needs to be better, and it’s hard to draw any conclusions or make policy decisions on what we have seen so far.

However, it’s easy for someone outside the USA to criticise the IPEDS data, but at least it’s an attempt to measure what is an increasingly significant – and highly complex – area of higher education. We have nothing similar in Canada. At least the IPEDS data is likely to improve over time, as institutions press for clearer definitions, and are forced to collect better and more consistent data.

Also, I can’t praise too highly first of all Elaine Allen and Jeff Seaman for their pioneering efforts to collect data in this area, and Phil Hill, Russell Poulin and Terri Straut for guiding us through the minefield of IPEDS data.

For a nice infographic on this topic from WCET, click on the image below:

WCET infographic 2

Nine questions to ask when choosing modes of delivery

Listen with webReader


Figure 10.5.2 Can the study of haematology be done online?

Figure 10.6.1 Can the study of haematology be done online?


This is the fifth of five posts on choosing modes of delivery for Chapter 10 of my online open textbook, Teaching in a Digital Age.

The previous four posts were:

So now we come to the denouement! (Exciting, eh!). In this post (spoiler alert) I will suggest a methodology and a set of questions to ask in order to reach a decision for any particular course or program.

A suggested method for deciding between online and face-to-face delivery on solely pedagogic grounds

The standard work on this is by Dietmar Kennepohl, of Athabasca University (Kennepohl, 2010). I have drawn heavily on his work here, although the example given is mine.

The most pragmatic way to go about this is to trust the knowledge and experience of subject experts who are willing to approach this question in an open-minded way, especially if they are willing to work with instructional designers or media producers on an equal footing. So here is a process for determining when to go online and when not to, on purely pedagogical grounds, for a course that is being designed from scratch in a blended delivery mode.

I will choose a subject area at random: haematology (the study of blood), in which I am not an expert. But here’s what I would suggest if I was working with a subject specialist in this area:

Step 1: identify the main instructional approach.

This is discussed in some detail in Chapters 3 to 4, but here are the kinds of decision to be considered:


Table 10.6.2 Which teaching approach?

Table 10.6.2 Which teaching approach?


This should lead to a general plan or approach to teaching that identifies the teaching methods to be used in some detail. In the example of haematology, the instructor wants to take a more constructivist approach, with students developing a critical approach to the subject matter. In particular, she wants to relate the course specifically to certain issues, such as security in handling and storing blood, factors in blood contamination, and developing student skills in analysis and interpretation of blood samples.

Step 2. Identify the main content to be covered

and in particular any presentational requirements of the content, i.e. what do they need to know in this course? In haematology, this will mean understanding the chemical composition of blood, what its functions are, how it circulates through the body, what external factors may weaken its integrity or functionality, etc. In terms of presentation, dynamic activities need to be explained, and representing key concepts in colour will almost certainly be valuable. Observations of blood samples under many degrees of magnitude will be essential, i.e. the use of a microscope.

Step 3. Identify the main skills to be developed during the course

what they must be able to do with the content they are learning. This will probably include the ability to analyse the components of blood, such as the glucose and insulin levels, to interpret the results, and to present a report.

Let’s call Steps 2 and 3 the key learning objectives for the course.

Step 4: Analyse the most appropriate mode for each learning objective

Then create a table as in Figure 10.6.3


Figure 10.5.4 Allocating mode of delivery

Figure 10.6.3 Allocating mode of delivery


In this example, the instructor is keen to move as much as possible online, so she can spend as much time as possible with students, dealing with laboratory work and answering questions about theory and practice. She was able to find some excellent online videos of several of the key interactions between blood and other factors, and she was also able to find some suitable graphics and simple animations of the molecular structure of blood which she could adapt, as well as creating with the help of a graphics designer her own graphics. Indeed, she found she had to create relatively little new material or content herself.

The instructional designer also found some software that enabled students to design their own laboratory set-up for certain elements of blood testing which involved combining virtual equipment, entering data values and running an experiment.  However, there were still some skills that needed to be done hands-on in the laboratory, such as inserting glucose and using a ‘real’ microscope to analyse the chemical components of blood. However, the online material enabled the instructor to spend more time in the lab with students.

This is a crude method of determining the balance between face-to-face teaching and online learning for a blended learning course, but it least it’s a start. A similar kind of process was used in the early days of the Open University, when science faculty worked with BBC producers and instructional designers to decide between the use of text, audio, television, home experimental kits and a compulsory residential campus-based laboratory component for the foundation science program. The desired content and skills were identified then allocated across the different media. Because the residential component was the most expensive and the least flexible for students, the aim was to move as much as possible to the other modes, in order to keep to a minimum the residential component. This resulted in a highly successful program which won high praise and awards in science teaching at the time. In fact the Open University no longer has a compulsory residential component for its science courses.

10.6.2 Analyse the resources available

There is one more consideration besides the type of learners, the overall teaching method, and making decisions based on pedagogical grounds, and that is to consider the resources available.

This will need to take place in parallel with steps 1-4 above. In particular, the key resource is the time of the instructor. Careful consideration is needed about how best to spend the limited time available to this instructor. It may be all very well to identify a series of videos as the best way to capture some of the procedures for blood testing, but if these videos do not already exist in a format that can be freely used, shooting video specially for this one course may not be justified, in terms of either the time the instructor would need to spend on video production, or the costs of making the videos with a professional crew.

The availability and skill level of learning technology support from the institution will also be a critical factor. Can the instructor get the support of an instructional designer and media producers? If not, it is likely that much more will be done face-to-face than online, unless the instructor is already very experienced in online learning.

Are there resources available to buy out the instructor for one semester to spend time on course design? Many institutions have development funds for innovative teaching and learning, and there may be external grants or creating new open educational resources, for instance. This will increase the practicality and hence the likelihood of more of the teaching moving online.

We shall see that as more and more learning material becomes available as open educational resources, teachers and instructors will be freed up from mainly content presentation to focusing on more interaction with students, both online and face to face. However, although open educational resources are becoming increasingly available, they may not exist in the topics required or they may not be of adequate quality in terms of either content or production standards.

10.6.3 Questions for consideration in choosing modes of delivery

In summary, here are some questions to consider, when designing a course from scratch:

1. What kind of learners are likely to take this course? What are their needs? Which mode(s) of delivery will be most appropriate to these kinds of learners? Could I reach more or different types of learners by choosing a particular mode of delivery?

2. What is my view of how learners can best learn on this course? What is my preferred method(s) of teaching to facilitate that kind of learning on this course?

3. What is the main content (facts, theory, data, processes) that needs to be covered on this course?

4. What are the main skills that learners will need to develop on this course? What are the ways in which they can develop/practice these skills?

5. How can technology help with the presentation of content on this course?

6. How can technology help with the development of skills on this course?

7. When I list the content and skills to be taught, which of these could be taught:

  • fully online
  • partly online and partly face-to-face
  • can only be taught face-to-face?

8. What resources do I have available for this course in terms of:

  • professional help from instructional designers and media producers
  • possible sources of funding for release time and media production
  • good quality open educational resources

9. In the light of the answers to all these questions, which mode of delivery makes most sense?


1. If anyone’s a haematologist out there, first forgive me, then tell me how to make it better. (I chose haematology, because I was asked when giving a presentation how would I apply this method to haematology – I had to think quickly on my feet.)

2. Would this method work for you? If not, how are decisions made in your institution about which mode to use? In particular, would you have to go to an unrealistic level of detail to do this for a whole course?

Next up

Open education and open educational resources.


Kennepohl, D. (2010) Accessible Elements: Teaching Science Online and at a Distance Athabasca AB: Athabasca University Press