There was a news item in today’s the Globe and Mail’s Wall Street Journal business section as follows:

Fowler, G. and Baca, M. (2010) Growth of e-books bodes well for reading, Globe and Mail, Toronto, August 25.

The article cites research involving a survey (paid for by Sony) of 1,200 e-reader owners, covering iPad, Kindle and the Sony Reader

The article gives the following information:

  • 40% of the e-book owners claimed they read more than they did with print books
  • Nearly half of all ‘Americans’ (presumably citizens of the USA – there are other countries on the continent) read no books for pleasure
  • Approximately 11 million ‘Americans’ will have an e-reader by the end of September (only 300 million to go).
  • Owners of e-readers buy more books online once they have an e-reader (duh)
  • People with e-readers read them in places they don’t read books (e.g. in a hot tub, with the e-reader encased in a plastic Zip-lock bag).
  • E-book readers read e-books more slowly than printed books (iPads: 6.2% slower; Kindle: 10.7 per cent slower, n = 32)

I have been unable to track down a digital version of the text on this in either the Globe and Mail or Wall Street Journal’s web sites, but I did find a video

Early days yet, and we need much more – and more thorough research – but fun, nevertheless.


  1. You can find the WSJ version of this article here:

    The ABCs of E-Reading
    New Devices Are Changing Habits. People Are Reading More, Even While in a Kayak

    People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows.

    A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker Sony Corp., thought they’d use the device to read even more books in the future. The study looked at owners of three devices: Inc.’s Kindle, Apple Inc.’s iPad and the Sony Reader.

    While e-readers are still a niche product just beginning to spread beyond early adopters, these new reading experiences are a big departure from the direction U.S. reading habits have been heading. A 2007 study by the National Endowment for the Arts caused a furor when it reported Americans are spending less time reading books. About half of all Americans ages 18 to 24 read no books for pleasure, it found.


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