Ellis, T. (2016) Developing a course content strategy University Business, February
This article has made me realise the still massive difference between what actually happens on campus and the future we are moving to. This article is written primarily for campus book store managers and makes me think that they don’t know what’s going to hit them over the next few years.
The article was based on a survey that came to the following conclusion:
students and faculty prefer printed textbooks but cost and enhanced learning experiences are fuelling interest in the transition to digital and ultimately to adaptive learning courseware and platform-based products… content creators… will continue to proliferate…conditions will favor retail giants and smaller niche players
The article then goes on (not surprisingly) to argue that campus store managers should play a key role in making decisions about course materials and related services.
Why they are in for a shock
We’ve already seen that BCcampus has now developed online, open textbooks for most of the core curriculum for first and second year university and college courses, saving students over $1 million in text book costs. How long before other jurisdictions move in this direction?
Secondly, increasing amounts of research, data and learning materials are now available through open access journals. Increasingly ‘niche’ textbooks for more advanced or higher level courses will also be available online through Amazon, Apple and other ‘retail giants’ – or delivered to the student’s door. Faculty and students will increasingly use online open educational resources as content. And finally, faculty and instructors will increasingly move away from recommending ‘packaged’ content to getting learners to find, analyse, integrate and evaluate the massive amount of content that will be freely available over the Internet, thus facilitating the development of learners fit for a knowledge-based society.
So the day when students have to queue for hours in the book store for the first few days of the semester should become a distant memory, as soon as possible. More seriously, why then would book store managers be involved in decisions about learning content any more?
Sure there will always be a role for a store on campus, and it may have a very small section for niche books, but campus ‘book stores’ will soon be as outdated as typewriters.