MIT Sloan Management Review (2010) Analytics: the New Path to Value Cambridge MA: MIT/IBM
At the moment, this is a publication likely to be of interest to a small number of people in the e-learning community. However, the ability now to drill down and across multiple databases, collect and analyse data, then show it graphically in the form of charts or even simulations that project the future, is becoming an important tool for improving productivity, setting or changing strategies, and for measuring performance in business. These tools are not just for the head honchos, but are now being used on a daily basis by people on the front line.
In education, such analytical tools would enable academic program managers to make choices about the mix of technologies and forms of delivery to suit for instance the changing demographics of students taking the program. It would enable data from learning management systems to be combined with student demographic data to indicate differences in learning styles, what tools are used by what kinds of students, and much more.
This publication from the MIT Sloan management School and IBM shows how analytics are being used in business. If you want to get ahead of the game, take a look at this report then think how analytics could be applied to teaching and learning.