September 20, 2018

What do online college students want and like?

Magda, A. and Aslanian, C. (2018) Online College Students 2018: Comprehensive data on demands and preferences Louisville KY: The Learning House Inc.

This is the seventh report on the survey of 1,500 past, present, and prospective fully online college students in the USA conducted by Learning House and Aslanian Market Research. (I added the USA – like many such reports there is no mention of anything outside the USA.)

Methodology

1,500 individuals were surveyed nationwide. Respondents were at least 18 years of age; had a minimum of a high school diploma or equivalent; and were recently enrolled, currently enrolled, or planned to enroll in the next 12 months in a fully online undergraduate or graduate degree, certificate, or licensure program. 

The sample for this survey was weighted to include approximately 40% graduate students to ensure a large enough sample for meaningful conclusions. The data are presented for both undergraduate and graduate students combined unless there were noteworthy differences.  All the states in the USA were represented in the sample. 

A sample of 1,500 represents an approximate sampling error of +/-3% at a 95% confidence level. Therefore, differences between these survey results over 6 percentage points may be significant. Only differences between the surveys that are at least 10 percentage points were addressed in the report to err on the side of caution. The margin of sampling error is greater for subgroups. 

From my perspective, although the sample size is small, it seems pretty representative of students taking fully online courses, although differences between sub-groups are more likely to be less valid, and it may be somewhat overloaded on graduate students.

Results

The report has nine main findings:

  • mobile-friendly content is critical. The overwhelming majority of students use mobile devices not only to search for their online program of study (87%) but also to complete online coursework (67%)
  • online students need career services. Many online students are looking for career advancement even though just over half are already employed full-time. ‘Online access to career services, including opportunities to engage with a counselor or mentor, is an integral part of a high-touch institution’s value.’
  • online learning is providing a positive return on students’ investment. Eighty-six percent of online students believe the value of their degree equals or exceeds the cost they paid for it. For students who have experienced both in-person and virtual classrooms, 85% feel that learning online is as good or better than attending courses on campus.
  • online students support innovations that decrease the cost and time to complete a degree. Nearly or just over half the students surveyed supported:
    • competency-based learning
    • stackable certificates
    • ‘text-book free’ courses/OERs
  • interactions and relationships with peers are key to online students’ success. Fifty-seven percent of past and current online students report that interactions with classmates are very important to their academic success.
  • multichannel approaches to advertising and marketing are necessary to attract online students. Students used both traditional marketing methods and digital media to gather information about programs of interest.
  • an online degree’s value is more than its price. ‘Online college students will point to the importance of a program matching their needs as being the most important factor in their decision, and it seems that a faster completion time can also outweigh scholarships.’
  • the flexibility of online programs outweighs the benefits of on-campus teaching for online students. It is not just the ability to study any place, any time that attracts students but also aspects such as continuous enrolment, accelerated programs and flexible credit transfer that matter.

Comment

There are relatively few comprehensive studies of online students and their needs, and this report is a valuable addition. As online students move from being a small minority to a substantial proportion of post-secondary enrolments (at least one third of students in the USA take at least one online course and in Canada around 15% of all course enrolments are now online) institutions will need to pay more attention to the specific needs of students who study primarily off-campus.

In the past this has tended to be done well by departments specializing in distance education, such as Continuing Education units, but as online learning becomes integrated into mainstream programs, all academic and administrative departments need to be aware of the special needs of online students.

Also, the national survey of online learning in Canadian post-secondary institutions has to date focused on institutional data such as course enrolments and policies for online learning. In the future we plan also to include surveys of online students, if we can find the funding and suitable partners.

A new survey of online learning in Canadian universities and colleges for 2018

The News

Following the success of the 2017 national survey of online learning in Canadian post-secondary education, an invitation to participate in the 2018 version of the survey will go out to all Canadian universities and colleges in the next few days.

The team

This year the team is being led by Tricia Donovan, formerly Director of eCampus Alberta, with support from Eric Martel, Denis Mayer, Vivian Forssman, Brian Desbiens, Ross Paul, Jeff Seaman, Russ Poulin, and myself.

Funding

With support so far confirmed from eCampus Ontario, Contact North, Campus Manitoba and BCcampus, we have the minimum funding required to guarantee the survey this year, but we are also in discussions with other sponsors.

Questionnaire

The questionnaire will be similar to last year but there will be some changes in the light of experience from last year. The focus however will still be on obtaining accurate data about online and distance learning enrolments, and institutional policies.

Distribution

As a result of the 2017 survey, we now have a more complete list of institutions and more accurate contact information for each institution. The invitation will go to the main contact in each institution, with a copy to other contacts on our list. The questionnaire will continue to have both anglophone and francophone versions. We have added to the existing database some federal institutions, some private colleges with significant public funding, and some institutions we missed last year, especially in Québec.

Once again, we will be asking a wide range of organizations to help in the promotion of the 2018 survey.

Response time

We will be asking all institutions to complete the survey within three weeks of receiving the invitation, as we did last year. We anticipate having the 2018 reports ready by November, 2018.

Organization

With the help of the Ontario College Admission System, we have established a non-profit organization, the Canadian Digital Learning Research Association/Association Canadienne de Recherche sur la Formation en Ligne, to administer the funding and management of the survey. The Directors of the Association are Tricia Donovan, Denis Mayer and myself.

We will also be establishing a longer-term advisory group, but our priority at the moment is to get out this year’s questionnaire.

Web sites

The two existing survey web sites, onlinelearningsurveycanada.ca and formationenlignecanada.ca, will continue. We will maintain all the 2017 reports and data, but we are creating new spaces for the 2018 survey.

What you can do

If you work in a Canadian university or college, please lend your support to this survey. Last year’s results have already had a tremendous impact on institutional and government policies.

In most cases the invitation will have gone to the Provost’s Office or the Office of the VP Education, with copies to other centres such as Continuing Studies, Institutional Research, the Registry or the Centre for Teaching and Learning, depending on the institutional organization.

If by June 22, 2018 you think your institution should have received an invitation to participate but you have heard nothing, and you should have done, please contact tricia.donovan01@gmail.com or tony.bates@ubc.ca.

We know that internal communication can sometimes be a problem!

And thank you!

If you are involved in providing data or answers to the questionnaire, we thank you sincerely for your efforts. We realise the survey involves quite a lot of work and we do really appreciate your efforts if you are involved

La version française de l’enquête nationale sur la formation à distance et l’apprentissage en ligne est maintenant disponible

Je suis très heureux d’annoncer que la version française du rapport public peut maintenant être téléchargée à l’adresse https://formationenlignecanada.ca/.

Je tiens à remercier Éric Martel, de l’Université Laval, Denis Mayer, l’un des membres de l’équipe de recherche et la traductrice Carole Freynet-Gagné pour tout leur travail. Ce n’était pas une tâche facile, puisqu’il fallait traduire à la fois les tableaux, les graphiques et le texte.

Cette version est une traduction du rapport public principal, et non un rapport distinct sur les établissements francophones. Le rapport public met tout de même en évidence des différences importantes entre les établissements francophones, notamment les cégeps, et les autres établissements postsecondaires canadiens.

Inscription

Vous devez vous inscrire pour télécharger l’un ou l’autre des rapports. Lorsque vous cliquez sur le bouton de téléchargement, vous verrez la case « Enregistrer » en bleu, dans le bas de l’écran. Cliquez sur cette case pour vous inscrire.

Vous devez vous inscrire une seule fois. Une fois que vous êtes inscrit, vous pouvez utiliser votre nom d’utilisateur et votre mot de passe pour télécharger n’importe quel rapport autant de fois que vous le voulez. Le processus d’inscription est le seul moyen dont nous disposons pour savoir qui consulte les rapports.

J’annoncerai sous peu, dans un autre billet de blogue, la publication d’un rapport distinct sur les établissements de l’Ontario.

 

Results from the Canadian survey of online learning now available

Bates, T. (ed.) (2017) Tracking Online and Distance Education in Canadian Universities and Colleges: 2017 Vancouver BC: The National Survey of Online and Distance Education in Canadian Post-Secondary Education.

The anglophone version of the public report, as well as the full technical report, is now available for free downloading (Click on the title above or onlinelearningsurveycanada.ca – you will be asked for your e-mail address and a password).

The francophone version of the public report will be available on October 27 from https://formationenlignecanada.ca

Key findings of the report are:

  • Canada is a ‘mature’ online learning market: almost all Canadian colleges and universities now offer online courses and many have been doing so for 15 years or more;
  • there is at least one institution in every province that offers online courses or programs;
  • online enrolments have expanded at a rate of 10%-15% per annum over the last five years;
  • online learning now constitutes between 12%-16% of all post-secondary teaching for credit;
  • online learning courses can be found in almost all subject areas;
  • online learning is providing students with increased access and greater flexibility;
  • two-thirds of Canadian post-secondary institutions see online learning as very or extremely important for their future plans

  • most institutions have or are developing a strategy or plan for online learning
  • LMSs are used in almost every institution, but no particular brand dominates the Canadian market
  • a wide range technologies are being used with or alongside the LMS,the most predominant (over half the institutions) being online conferencing/webinar technologies, video-streaming and print;
  • OER are used in just under half of all institutions but moderately and open textbooks in less than 20%
  • there was no or little use reported of learning analytics, AI applications or competency-based learning, although tracking such use is difficult, as they are instructor- rather than institution-driven
  • hybrid learning (defined as a reduction in classroom time replaced by online learning activities) is widespread in terms of institutions, but low in use in most institutions (less than 10% of classes), although again this is not easily tracked; however, it was reported to lead to innovative teaching;
  • MOOCs were delivered in less than 20% of institutions in the 12 months prior to the survey, and one third reported they did not intend to offer MOOCs in the future
  • the main benefits of online learning were seen as:
    • increased access/flexibility
    • increased enrolments
    • more innovative teaching;
  • the main barriers were seen as:
    • lack of resources (particularly learning technology support staff)
    • faculty resistance
    • lack of government support (reported most in Québec and least in Ontario);
  • there were difficulties in obtaining reliable online course enrolment data: most institutions are not systematically tracking this and there are variations between provinces;
  • the report ends by recommending a standard system for reporting on digital learning.

Implications

The report deliberately does not draw out any implications or make any value judgements. Readers should draw their own conclusions. However here are my personal thoughts on the results, and these do not necessarily reflect those of the rest of the team:

  • smaller institutions (below 2,000 students) found lack of resources particularly difficult and were less likely to offer online courses: what could be done to provide better support for such institutions that want to offer more online teaching?
  • government support to institutions for online learning varied widely from province to province, and this showed in the figures for enrolment and for innovative teaching: some provinces may need to reconsider their policies and support for online learning or they will fall further behind other provinces in online provision for students
  • many institutions are in the process of developing strategies or plans for online learning: what worked and what did not work in those institutions that already have plans in place that could help inform those institutions now still developing plans in this area?

Next steps

This report would not have been possible without the support of many different organizations which are listed in the report itself. In particular, though, we are indebted to the staff in all the institutions who responded to the survey.

This is the first national snapshot of online and distance learning for both colleges and universities in Canada but its value will be much enhanced by a more longitudinal set of studies. The research team is working with potential sponsors to establish a stronger organizational structure, more secure long-term funding, and a more representative steering committee for the survey. I will be reporting back as these developments evolve.

In the meantime, thanks to everyone who helped make this report a reality.

Online learning in 2016: a personal review


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Image: © Institute for Economics and Peace. Canada is ranked seventh most peaceful. We don’t know where it ranks though in terms of online learning.

A personal review

I am not going to do a review of all the developments in online learning in 2016 (for this, see Audrey Watters’ excellent HackEducation Trends). What I am going to do instead is review what I actually wrote about in 2016 in this blog, indicating what to me was of particular interest in online learning during 2016. I have identified 38 posts I wrote in which I have explored in some detail issues that bubbled up (at least for me) in 2016.

1. Tracking online learning

Building a national survey of online learning in Canada (134 hits)

A national survey of university online and distance learning in Canada (1,529 hits)

In the USA, fully online enrollments continue to grow in 2014 (91 hits)

Are you ready for blended learning? (389 hits)

What the Conference Board of Canada thinks about online learning (200 hits)

I indulged my obsession with knowing the extent to which online learning is penetrating post-secondary education with five posts on this topic. In a field undergoing such rapid changes, it is increasingly important to be able to track exactly what is going on. Thus a large part of my professional activity in 2016 has been devoted to establishing, almost from scratch, a national survey of online learning in Canadian post-secondary institutions. I would have written more about this topic, but until the survey has been successfully conducted in 2017, I have preferred to keep a low profile on this issue.

However, during 2016 it did become clear to me, partly as a result of pilot testing of the questionnaire, and partly through visits to universities, that blended learning is not only gaining ground in Canadian post-secondary education at a much faster rate than I had anticipated, but is raising critical questions about what is best done online and what face-to-face, and how to prepare institutions and instructors for what is essentially a revolution in teaching.

This can be best summarized by what I wrote about the Conference Board of Canada’s report:

What is going on is a slowly boiling and considerably variable revolution in higher education that is not easily measured or even captured in individual anecdotes or interviews.

2. Faculty development and training

Getting faculty and instructors into online learning (183 hits)

Initiating instructors to online learning: 10 fundamentals (529 hits)

Online learning for beginners: 10. Ready to go (+ nine other posts on this topic = 4,238 hits)

5 IDEAS for a pedagogy of online learning (708 hits)

This was the area to which I devoted the most space, with ten posts on ‘Online Learning for Beginners’, aimed at instructors resisting or unready for online learning. These ten posts were then edited and published by Contact North as the 10 Fundamentals of Teaching Online.

Two fundamental conclusions: we need not only better organizational strategies to ensure that faculty have the knowledge and training they will need for effective teaching and learning in a digital age, but we also need to develop new teaching strategies and approaches that can exploit the benefits and even more importantly avoid the pitfalls of blended learning and learning technologies. I have been trying to make a contribution in this area, but much more needs to be done.

3. Learning environments

Building an effective learning environment (6,173 hits)

EDEN 2016: Re-imagining Learning Environments (597 hits)

Culture and effective online learning environments (1,260 hits)

Closely linked to developing appropriate pedagogies for a digital age is the concept of designing appropriate learning environments, based on learners’ construction of knowledge and the role of instructors in guiding and fostering knowledge management, independent learning and other 21st century skills.

This approach I argued is a better ‘fit’ for learners in a digital age than thinking in terms of blended, hybrid or fully online learning, and recognizes that not only can technology to be used to design very different kinds of learning environments from school or campus based learning environments, but also that technology is just one component of a much richer learning context.
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4. Experiential learning online

A full day of experiential learning in action (188 hits)

An example of online experiential learning: Ryerson University’s Law Practice Program (383 hits)

Is networked learning experiential learning? (163 hits)

These three posts explored a number of ways in which experiential learning is being done online, as this is a key methodology for developing skills in particular.

5. Open education

Acorns to oaks? British Columbia continues its progress with OERs (185 hits)

Talking numbers about open publishing and online learning (113 hits)

Towards an open pedagogy for online learning (385 hits)

These posts also tracked the development of open publishing and open educational resources, particularly in British Columbia, leading me to conclude that the OER ‘movement’ has far too narrow a concept of open-ness and that in its place we need an open pedagogy into which open educational resources are again just one component, and perhaps not the most significant.

6. Technology applications in online learning

An excellent guide to multimedia course design (659 hits)

Is video a threat to learning management systems? (603 hits)

Some comments on synchronous online learning technologies (231 hits)

Amongst all the hype about augmented reality, learning analytics and the application of artificial intelligence, I found it more useful to look at some of the technologies that are in everyday use in online learning, and how these could best be used.

7. Technology and alienation

Technology and alienation: online learning and labour market needs (319 hits)

Technology and alienation: symptoms, causes and a framework for discussion (512 hits)

Technology, alienation and the role of education: an introduction (375 hits)

Automation or empowerment: online learning at the crossroads (1,571 hits)

Why digital technology is not necessarily the answer to your problem (474 hits)

These were more philosophical pieces, prompted to some extent by the wider concerns of the impact of technology on jobs and how that has influenced Brexit and the Trump phenomena.

Nevertheless this issue is also very relevant to the teaching context. In particular I was challenging the ‘Silicon Valley’ assumption that computers will eventually replace the need for teachers, and in particular the danger of using algorithms in teaching without knowing who wrote the algorithms, what their philosophy of teaching is, and thus what assumptions have been built into the use of data.

Image: Applift

Image: Applift

8. Learning analytics

Learning analytics and learning design at the UK Open University (90 hits)

Examining ethical and privacy issues surrounding learning analytics (321 hits)

Continuing more or less the same theme of analysing the downside as well as the upside of technology in education, these two posts looked at how some institutions, and the UK Open University in particular, are being thoughtful about the implications of learning analytics, and building in policies for protecting privacy and gaining student ‘social license’ for the use of analytics.

9. Assessment

Developing a next generation online learning assessment system (532 hits)

This is an area where much more work needs to be done. If we are to develop new or better pedagogies for a digital age, we will also need better assessment methods. Unfortunately the focus once again appears to be more on the tools of assessment, such as online proctoring, where large gains have been made in 2016, but which still focus on proctoring traditional assessment procedures such as time-restricted exams, multiple choice tests and essay writing. What we need are new methods of assessment that focus on measuring the types of knowledge and skills that are needed in a digital age.

For instance, e-portfolios have held a lot of promise for a long time, but are still being used and evaluated at a painfully slow rate. They do offer though one method for assessment that reflects much better the needs of assessing 21st century knowledge and skills. However we need more imagination and creativity in developing new assessment methods for measuring the knowledge and skills needed for a digital age.

That was the year that was

Well, it was 2016 from the perspective of someone no longer teaching online or managing online learning:

  • How far off am I, from your perspective?
  • What were the most significant developments for you in online learning in 2016?
  • What did I miss that you think should have been included? Perhaps I can focus on this next year.

I have one more post looking at 2016 to come, but that will be more personal, looking at my whole range of online learning activities in 2016.

In the meantime have a great seasonal break and I will be back in touch some time in the new year.