Chui, M., Miller, A. and Roberts, R. (2009) ‘Six ways to make Web 2.0 work’ The McKinsey Quarterly, Feb 2009
This is not an article for your academics but for your administrators. Based on research by McKinsey consultants, the article looks at successful implementation of web 2.0 tools for management and business.
Thanks to Burkhard Lehmann for bringing this to my attention
Dr. Tony Bates is the author of eleven books in the field of online learning and distance education. He has provided consulting services specializing in training in the planning and management of online learning and distance education, working with over 40 organizations in 25 countries. Tony is a Research Associate with Contact North | Contact Nord, Ontario’s Distance Education & Training Network.
McKinsey’s report is pretty detailed and exhaustive, which gives a proof of the hard work they put in while compiling it. Even we tried to create a simple presentation to explain the exhaustive report in a effective way. Please take a look at: http://vizedu.com/2009/03/6-ways-to-make-web2-work/